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Practical insight on trademarks, copyrights, contracts, and IP news stories worth attention. Written for founders and creatives who want to understand the legal side of building a brand.
Before You Commit to a Brand Name: What a Trademark Clearance Search Should Consider
Finding no exact match in the USPTO database does not necessarily mean a brand name is clear. Here is what a comprehensive trademark clearance search should consider before you launch.
What Is a Trademark—and Why Registration Matters
If you’re serious about securing your brand, you need a registered trademark. Trademarks are your first line of defense for brand protection and protect key parts of your business.