Legal support for brands building with intention.
How We Help
Our services support brands at key moments, from early naming decisions through expansion and partnerships. We provide trademark, brand protection, and contract counsel with a focus on clarity and practical guidance.
Every brand is at a different stage. Explore the services to find what fits where you are.
-
Registering a trademark is not just about securing a certificate. It's about positioning your brand for protection, flexibility, and growth. Our comprehensive service takes a mark from search through registration, giving you peace of mind and confidence.
What's included:
A thorough nationwide clearance search (federal, state, common law, and domains), with a clear written report on what was found and what it means for you
A strategy conversation to walk through the results before anything is filed
Preparation and filing of your application, with Ashley Bince listed as your attorney of record
Specimen and Statement of Use support
Responses to procedural office actions
Status updates at every milestone
Best for: Brands ready to protect a core name, logo, or product line, whether you're preparing for launch, investment, or expansion, or finally registering a name you've been using for a while
Investment: Starting at $2,000 + USPTO filing fees billed separately ($350 per class).
-
Once you own more than one mark, the work shifts from filing to managing: tracking deadlines, watching for conflicts, and deciding where to expand next. I offer ongoing support for brands at that stage, so your portfolio stays protected and aligned with where the business is going.
This can include monitoring, maintenance and renewal filings, and regular strategy check-ins, scoped to what your brand actually needs.
Best for: Established brands and growing teams that want a steady trademark partner, not one-off filings.
-
Contracts should support your business, not create unnecessary friction. We draft, review, and negotiate agreements that protect intellectual property, support collaboration, and align with broader business goals, helping clients make informed decisions before and beyond signing.
Contract Review and Markup: Starting at $995
Custom Contract Drafting: Starting at $1,495
Best for: Brands and creators who want well-structured agreements and thoughtful guidance
-
As a brand grows, legal stops being a series of one-off projects and becomes ongoing: contracts in motion, brand decisions, partnership questions, the things that come up faster than a project-by-project model can keep up with. Fractional General Counsel gives you that steady legal partner without the cost of hiring in-house.
I work closely with your business as questions arise, helping you think through risk, priorities, and next steps across brand, contracts, and growth. You get a first call who already knows your business, not a stranger you have to brief from scratch each time.
Best for: Growing and established brands that want a legal partner embedded in the business over time, especially creators and founders with recurring contract and brand needs
-
Beyond the services above, we regularly help clients with related intellectual property and business matters, including:
Copyright registration and related guidance
Trademark Office Action responses and USPTO correspondence
Trademark enforcement and infringement strategy
Cease and desist strategy and response
Brand and IP licensing guidance
International trademark strategy and coordination
Entity formation and early business structuring
If you’re unsure whether a particular issue falls within our scope, we’re happy to discuss during a consultation.
Working Together
Every brand is at a different stage, so the right starting point looks different for everyone. However we begin, the way I work stays the same: I take time to understand what you're building, scope the work clearly, and price it as a flat fee, so you know what to expect before anything starts.
Most engagements begin with a consultation, but they don't have to. Whether you're ready to move or just have a question, there's a place to start below.
If you have a question
Still sorting out what you need, or want to talk something through before committing? Send me a note and I'll point you in the right direction.
If you’re ready to begin
Know what you need and want to get moving? Book a consultation and you'll leave with a plan. The $199 fee is credited toward any work we do together.