Register This
Practical insight on trademarks, copyrights, contracts, and IP news stories worth attention. Written for founders and creatives who want to understand the legal side of building a brand.
Before You Commit to a Brand Name: What a Trademark Clearance Search Should Consider
Finding no exact match in the USPTO database does not necessarily mean a brand name is clear. Here is what a comprehensive trademark clearance search should consider before you launch.
How Trademark Classes Define What You Actually Own
A lot of people assume that once they register a trademark, they own it broadly. The name is theirs, the brand is protected, and they’re all set. In reality, it's more nuanced than that. A trademark registration protects your mark in connection with specific goods and services — not across the board. The mechanism that determines the scope of that protection is something called a trademark class.
Taylor Swift vs. SWIFT HOME: What This Trademark Opposition Teaches Small Business Owners About Monitoring and Protecting Their Brand
The Taylor Swift trademark opposition reveals what happens when you don’t monitor your mark. Learn what small business owners and creatives need to know.