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Brand Protection Explained
How Trademark Classes Define What You Actually Own
A lot of people assume that once they register a trademark, they own it broadly. The name is theirs, the brand is protected, and they’re all set. In reality, it's more nuanced than that. A trademark registration protects your mark in connection with specific goods and services — not across the board. The mechanism that determines the scope of that protection is something called a trademark class.
Taylor Swift vs. SWIFT HOME: What This Trademark Opposition Teaches Small Business Owners About Monitoring and Protecting Their Brand
The Taylor Swift trademark opposition reveals what happens when you don’t monitor your mark. Learn what small business owners and creatives need to know.
What Is a Trademark—and Why Registration Matters
If you’re serious about securing your brand, you need a registered trademark. Trademarks are your first line of defense for brand protection and protect key parts of your business.